29 mai 2006

The Tipping Point

The Tipping Point: How Little Things Can Make Big Difference, by Malcolm Gladwell Malcolm Gladwell writes a study of human behaviour patterns. The premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behaviour can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell's thesis that ideas, products, messages and behaviours "spread just like viruses do"... [Lire la suite]
Posté par jeremierita à 08:40 - - Commentaires [0] - Permalien [#]